Posts in category Zaragoza

IV CachiruloTalks: SEO & PPC Searching the lost traffic

Today I attended to the IV CachiruloTalks: SEO & PPC. En busca del tráfico perdido organized for Cachirulo Valley.

I enjoyed so much with the talk. Both speakers, Ricardo Tayar and Jesús Barón has been impressive sharing his know how with Cachirulo community.

Like abstract, I extracted this key points:

Ricardo Tayar:

  • In other countries exists more alternatives, but in Spain Google is the only one search engine.
  • Interesting graphic cheatsheet, "How Google works". (I'll look for the keynote to attach this document).
  • The traffic or demand is finit and we can reach to finish it, specially if is a specialized niche.
  • Estructure, content, links, hosting, domains, social media, speed and performance, http requests, titles, etc. are so important
  • Big sites wins! 5 pages sites with 50.000 visits/day is imposible.
  • The diference of ratio conversion (clicks) between the first and the tenth result is too big.
  • Panda algoritm eats low quality content sites!
  • Penguin is a new algoritm that penalizes the artificial estructures of links pointing to your site.
  • SEO is than important as PPT, don't underestimate it! Both are complementaries. This is a question of balance.
  • Bibliography: "Modern Information Retrieval", Ricardo Baeza-Yates

Jesús Barón:

  • SEM, Search Engines Marketing is natural positioning + payment positioning.
  • PPC, payment positioning and pay per clicks.
  • The payment zone in the results pages has grown and gaining prominence. Especially in certain search terms too raced. For example.- "Hotels in Boston"
  • When SEO is too difficult, SEM is possible. For example.- "Little nice hostel in little village in Arizona". An example that usually have few pages.
  • Positions are auctioned, for this, is weighted some parameters, If I rich or poor, I'm doing it well or wrong, etc.
  • In PPC is necessary to select the traffic and limit it so well. Is meaningless to pay for too generic words.
  • Not all the traffic have the same conversion ratio.
  • Segmentation (this save costs, is true):

    • Key words
    • By geographic area
    • Temporally
    • By language
    • By device
  • We can make specific landing pages for specifics searches that we know or we think they have so much traffic.
  • The analytic is too important.
  • The positioning takes time and effort.

Uso de cookies

Este sitio web utiliza cookies para que usted tenga la mejor experiencia de usuario. Si continúa navegando está dando su consentimiento para la aceptación de las mencionadas cookies y la aceptación de nuestra política de cookies, pinche el enlace para mayor información.plugin cookies

Aviso de cookies